Building Authentic Client Relationships

Christina Marie Anderson

Christina Marie Anderson

Web Designer, Systems Strategist, Educator & Consultant

Yesterday I told a client there was a good chance she didn’t need my services. I wasn’t sales-y and I didn’t tell her what she wanted to hear; I told her what I knew to be true: a website is not in-and-of-itself a strategy. A website is rarely the first place a potential client is going to meet you. A website is not necessary for every business, especially those that are on a tight budget.

I was authentic, honest and open about my capabilities as a web designer and about how a website could play into this person’s unique business strategy, and the client booked my services anyway

When I talk about building systems that create an excellent client experience and nurture customers through their experience from start to finish, this is exactly the type of interaction I’m discussing. Of course it’s about your sales pitch — I would be naive to think this doesn’t play a defining factor in how many sales are made — but what I know above and beyond anything else, is that honest and authentic communication builds trust & loyalty, which is what keeps customers returning again and again. I know that, statistically speaking, if an issue arises for a client and you go above and beyond to fix it, they’ll leave even happier than if no issue had presented itself in the first place. I know that being a human, and treating others like humans, is the fastest way to find common ground.

I can nearly hear you from here, shaking your head and murmuring “if only I had the time”. Listen, I get it. If excellent client experiences and high touch-point customer service were easy, I believe it would be the norm and sadly we both know that’s just not the case. Luckily for you, I’ve been working in luxury customer service and as a Guest Relations Executive for nearly fifteen years. I know the ins and outs of people, the politics that guide their choices, and the ways we as humans relate to each other when we’re on opposing sides of the sales counter.

I leverage my tech skills to create automated systems and processes that guide your clients seamlessly through their interactions with your company, business, service or product, and find the best ways to keep them happy, loyal, and speaking the values of your company to everyone they know. It’s never about giving your customers exactly what they want, but instead going above and beyond to provide them with an experience they didn’t even know they needed.

Ready to learn more about how we can automate systems to build authentic client relationships and provide top notch customer service in your business?

Hey! I'm Christina🌻

I’m your goofy, quirky, kind, sassy and sarcastic business best friend, here to help you create ease in your business and stop working on the weekends.​

Words to Live By

“Live, travel, adventure, bless, and don’t be sorry.” ― Jack Kerouac

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